Brazil, 1900s

One of the unique aspects of this NPG viewer is that it comes with color stereoviews. The Veado or “deer” brand of cigarettes was a true rags to riches story of José Francisco Corrêa who traveled to Brazil from Portugal as a young kid. He came from a poor background but in Brazil he ended up starting a cigarette empire. He started by making his own cigarettes with his small “Veado” company around age 18 and over the years it grew to where he oversaw the large-scale manufacturing of tobacco and cigarettes, eventually referred to as “rei do fumos” — the king of smoke. He became a great philanthropist and, as a result, was given the title of “Count” back in Portugal.